Missed Call Notification functionality is provided by Traffic Control’s Notify module, allowing subscribers to receive SMS notification of calls they did not answer or when the intended recipient becomes available.

In the case of multiple missed calls from a single number, only one SMS will be sent to the intended recipient, indicating the number of calls missed from that number.

• SMS Sent to intended recipient when call attempt fails
• SMS sent to call originator when recipient becomes available

Notify enhances the user experience and promotes return calls, thus increasing ARPU.