• Overview
• Traffic Control for Mobile Operators
• Traffic Control for Wholesale Operators

Monetizing Messaging – Profile

Profile is an optional extension to Traffic Control, Openmind Networks’ multi-protocol messaging router. Traffic Control uses functionality implemented in the Profile module to allow subscribers to personalise their messaging experience by supporting a variety of innovative and attractive services.

Profile is protocol and feature rich
Profile complies with all major telecommunications industry protocols and next generation mobile networks including: SMS (MAP, SMPP, OIS, CMID, UCP); MMS (MM1, MM3, MM4, MM7); IMS (ISC, SIP SIMPLE); SIGTRAN (SUA, M3UA, SCTP).
Profile features: Personal Profiling allows individual subscribers to design the profile of their own messaging services; Auto Reply can be enabled that allows Subscribers to configure a return message automatically sent in response to a received SMS or MMS ; generic profiling also allows operators to define profiles that govern message flows and behaviours for different customer segments thereby allowing operators to tailor the messaging service to suit particular vertical markets; web browser enabled facilitating easy integration with an Operator’s web portal via a SOAP interface, and thus providing subscribers with web browser access to the system features; the sponsored messaging feature allows Profile to insert appropriate advertising into delivered messages. Use of sponsored messaging is controlled by Profile and subscribers sign up for the service in return for some discounts provided by the operator. Adverts can be included in messages sent or delivered to the subscriber; a subscriber can manage their Profile to conveniently activate Auto Reply and Message Copy, and to add new numbers to a personal Spam protection blacklist; Personal profiling helps counteract churn, as a subscriber who has spent time and effort personalizing their messaging service will have a huge incentive to remain with their operator; increase revenue streams through advertising; the sponsored messaging feature is an extremely effective marketing tool and advertisers will welcome the opportunity to be able to direct adverts to specific market segments; Profile provide unique differentiation to the mobile operator as subscribers are given access to and use of non-standard features to enhance SMS, MMS and IMS messaging services; the ability to target to inbound and outbound roamers in the network with targeted service bundles to attract them to the network; Profile encourages the uptake of more profitable services such as MMS through its intelligent MMS auto-reply service.

Mobile Operators

Openmind Networks, headquartered in Dublin, Ireland and with sales and support offices in Prague, Dubai and Stuttgart is the emerging leader in Next Generation Messaging Systems. Our flagship product, Traffic Control, with a suite of product extensions (Profile, Protect and Adapt), is a multi-protocol messaging router supporting SMS, MMS, IM and IMS.

Message volumes are still growing but revenues are flat or declining. Adding services to retain and attract new customers is complex, slow and expensive. As a result mobile operators: Are facing increasing operational costs through both existing and new messaging platforms; can compete only on price bundles without new revenue generating services; are facing the threat of spam and scam attacks on their customers; are constrained by the lack of innovation from incumbent vendors; are finding succession planning for next generation networks to be very complex.

Traffic Control Modules

Monetizing Messaging – Profile
Flexible Messaging – Adapt
Securing Messaging – Protect.

Traffic Control is protocol and feature rich.
Traffic Control complies with all major telecommunications industry protocols and next generation mobile networks including: SMS (MAP, SMPP, OIS, CMID, UCP); MMS (MM1, MM3, MM4, MM7); IMS (ISC, SIP SIMPLE); SIGTRAN (SUA, M3UA, SCTP).