Profile | Overview
Huge investments have been made in building mobile networks to attract, service and retain subscribers.
The retention of subscribers is a particular problem especially when consumers are being presented with a
similar suite of services from mobile operators. Mobile operators, keen to retain existing and attract new
subscribers are being forced to follow competitive pricing strategies as a key differentiator. Any study of
pricing strategies will show that this strategy results in falling revenues to the operator.
Mobile operators must execute due care when building strategies, methods and procedures that will deliver a
strong subscriber retention foundation. In delineating the retention strategies to decide upon the make up
of the subscriber base, the operator has to ensure that their service and billing needs are met.
There are several key aspects in determining the success or failure of customer retention strategies but one of
the key pillars is not giving your subscriber the opportunity to consider alternatives. Subscribers to the network
have only one standard and it is the standard of perfection they were sold when they decided to use your networks’
services. Economic rational proves that the fewer times a subscriber must make a decision about the value of the
network, the lower the probability that they will succumb to churn.
At Openmind Networks we recognise that there is no one size fits all for implementing a subscriber retention programme
but improving the chances of success has been proven with the deployment of Profile. Profile allows subscribers to personalise
their messaging experience by supporting a variety of innovative and attractive services targeted at home and business users.
By encouraging your subscribers to become involved in mapping and planning their own network features you dramatically improve the
retention of that subscriber. The tipping point for operators is that subscribers who take advantage of the personalisation services
supported by Profile have been shown to spend more on messaging than average.