The 4Ps of A2P Market Success
Aligning Pricing, Promotion, Positioning and Platform for a cohesive A2P Marketing Strategy
All operators want to gain from the surge in A2P messaging activity, but to do so, they must build a cohesive marketing strategy to ensure the correct alignment of Pricing, Promotion, Positioning and Platform. Failure to align all 4 properly will cause the operator to miss out on this booming opportunity.
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