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Operator challenges and opportunities

Mobile users are changing how they communicate, and this is particularly evident in messaging. SMS remains a well-used service, but person-to-person (P2P) SMS traffic and revenues are declining as chat apps become more popular among smartphone users.

Telcos are in the unenviable position of having to cut costs while experiencing slowing growth in mobile service revenues. At the same time, they must position themselves to deliver new revenuegenerating services to remain relevant as communications providers.

Download our White paper to explore:

  • The case for enabling cost savings alongside service development is especially applicable to mobile messaging.
  • Messaging is an ideal environment to trial NFV deployments, as operators are trying to find success stories with new technologies, including RCS and WebRTC.
  • The efficiency of NFV can allow operators to scale messaging services in and out without making a major upfront investment.

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