Mobile users are changing how they communicate, and this is particularly evident in messaging. SMS remains a well-used service, but person-to-person (P2P) SMS traffic and revenues are declining as chat apps become more popular among smartphone users.
Telcos are in the unenviable position of having to cut costs while experiencing slowing growth in mobile service revenues. At the same time, they must position themselves to deliver new revenuegenerating services to remain relevant as communications providers.
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