Allows Subscribers to use Mobile Number and Prepaid Credit for Internet Voice & Messaging
Dublin, Ireland, 16 March 2011 – PLAY, the innovative challenger brand that is Poland’s fastest growing Mobile Network provider, has today announced that it has successfully completed an initial deployment of the Portico Webphone service provided by Openmind Networks. The service, which was launched under the brand name “Teleplay”, allows Play subscribers to make and receive voice calls, and send and receive text messages, from any internet-connected PC using a browser-based Webphone. Portico provides mobile operators with a compelling application that competes with Skype and other alternative service providers. Unlike Skype, Portico users retain their own mobile number for incoming and outgoing voice calls and messages. Internet-usage is also charged to their normal bill, and subscribers can utilize mobile prepaid credit for internet voice calls.
“Portico is the outcome of an intensive R&D program at Openmind and supported by Play that set out to develop new products that would allow mobile operators to meet obvious subscriber interest in internet telephony services”, said Alex Duncan, CEO at Openmind Networks. “We are excited by the enormous potential that Portico has, offering mobile operators significant competitive advantage over alternative service providers. We are delighted that our long-term customer Play became the first operator to offer the service to their subscribers, and following intensive joint effort, the feedback from end users has been excellent”.
“The Portico service gives us the ability to service our growing base of customers who have grown up with the Web and who are comfortable with using the Internet for most of their communications needs”, said Andrzej Milkowski, Director of Network Planning and System Engineering at Play. “With Portico, our customers have no incentive to use an alternate provider, as they are assured of a high quality, low cost communications service provided by Play that exploits the pervasiveness of internet connectivity at home and abroad”.