High customer push appetite brings opportunity for operators to capitalise on brands’ desire to connect with consumers.
Openmind Networks has announced a potential $10.9 billion market opportunity for operator-enabled push notifications.
The market forecast, undertaken by analyst firm Mobilesquared, combines data from an Openmind consumer survey into push notification attitudes with industry messaging forecasts, to identify the additional revenue mobile network operators could capture if they act as the enablers for brands and organisations to send Push notifications to customers.
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