The 4Ps of A2P Market Success

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What is the A2P Opportunity for Operators?

All operators want to gain from the surge in A2P messaging activity, but to do so, they must build a cohesive marketing strategy to ensure the correct alignment of Pricing, Promotion, Positioning and Platform. Failure to align all 4 properly will cause the operator to miss out on this booming opportunity.

Information Contained in this Document:

  • The A2P market opportunity and how it is growing
  • How Operators can move up the A2P value chain
  • Adopting a coherent strategic plan around each of the 4 ‘Ps” for an A2P Marketing Mix

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