The 4Ps of A2P Market Success

What is the A2P Opportunity for Operators?

All operators want to gain from the surge in A2P messaging activity, but to do so, they must build a cohesive marketing strategy to ensure the correct alignment of Pricing, Promotion, Positioning and Platform. Failure to align all 4 properly will cause the operator to miss out on this booming opportunity.

Information Contained in this Document:

  • The A2P market opportunity and how it is growing
  • How Operators can move up the A2P value chain
  • Adopting a coherent strategic plan around each of the 4 ‘Ps” for an A2P Marketing Mix

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