The A2P Messaging market is undergoing radical change. OTTs like WhatsApp are now offering APIs direct to Enterprises and are threatening to take this valuable market away from operators. The technology needed to counter the threat of OTTs is RCS Messaging. Operators have delayed for years in rolling out RCS – if they continue to stall they will find that their A2P revenues will be lost in the same way as their P2P revenues. The time for action is now. Operators need to make make concrete plans to provide Enterprise customers with a seamless pathway from today’s SMS A2P services to a new world of RCS Rich Business Messaging.
This webinar covers:
Speaker: VP Marketing, Cathal Fitzpatrick