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ARPU stands for Average Revenue per User.

ARPU is a key performance indicator in telecommunications and subscription-based services, to measure the average revenue generated by each customer or user over a specific period of time.

In the telecommunications industry, ARPU is particularly important for understanding the financial health of a service provider and for making informed decisions about service offerings, marketing strategies, and customer retention efforts. A higher ARPU generally indicates that each customer is contributing more to the company’s revenue, while a declining ARPU may signal challenges or shifts in the market.

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