Enterprises and brands want to effectively communicate with their customers. Mobile messaging, including SMS, MMS and RCS, are perfect channels to connect content providers, brands and enterprises with their customer base. Messaging communication is also key for mobile operators, who must lead the way by managing and controlling their own brand & promotional communications.
During the COVID-19 pandemic, messaging is proving to be an indispensable service. SMS and MMS are the primary mobile communications channels for governments, enterprises and operators.
In the first half of 2020, Openmind saw significant uptake in person-to-person (P2P) and application-to-person (A2P) messages. This was driven by alerts from government agencies, mobile operators, and brands. The ubiquity and simplicity of SMS and MMS has allowed mass distribution of necessary information to keep people safe and well.
Having a platform such as Openmind’s Engage, that can support large bursts of traffic, and scale automatically based on load, is indispensable during such an unpredictable time.
Source: Gartner, 2020
Openmind’s customers are capturing new revenue streams by targeting the high value A2P messaging market. Operators are perfectly positioned to take a bigger share of revenue by utilising Openmind Networks’ Engage product to connect enterprises and brands directly to their customers.
Source: MEF Securing A2P SMS Business Messaging, 2020
Openmind’s Engage is built using the Traffic Control platform, which has been proven in mobile operator networks across every region of the world. This gives our customers the confidence they require to offer A2P access to enterprises, governments and acrossinternal departments. Having a single platform allows the operator to have a unified user experience across all departments. It allows them to apply consistent contact policy controls, correlate all A2P billing, and reduce operational and capital costs.
Engage ensures marketeers have the right product and feature set, so they can adhere to the SMART (Specific, Measurable, Achievable, Relevant, Timebound)guideline when creating campaigns. It allows them to simply create, plan, execute and report on each campaign that they run. Campaigns run with Engage are proven to allow marketeers to specifically target the right customer with the right message using contact lists, personalisation profiles and location information. By selecting the start and expiry time of messages, operators can ensure the campaigns are time-bound, and when the messages reach the customer the content is relevant. Measuring the success is simply available through the Engage dashboard view, or through detailed performance and history reporting visualisation.
allows any marketeer or small business to sign up and start utilising the service.
ensure marketeers have true name recognition with their consumer base
leads marketeers through a few simple steps to create engaging content
gives marketeers the insight they require on all their campaigns.
enable marketing campaigns to be time-bound and delivered only when relevant to the consumer
ensures marketing content can be reviewed and approved before it is sent
allows any marketeer or small business to sign up and start utilising the service.
may be utilised to target customers
based on their location
create a way to deliver personalised
messages with a single step
can be appended to missed call and
other notifications
provide control so that customers can opt-in
or opt-out of receiving messages
to ensure customers are not spammed
create a way to deliver personalised
messages with a single step
APIs for simple text messaging and rich
media content include SMPP, SOAP/XML, MM7 and GSMA One API (HTTP/REST)
